This was one of those briefs that garnered an instant smile when it landed in our production inbox.
Giving photographer Matt Hurley an excuse to get a little unruly by marrying bespoke pieces of jewellery with the reintroduction of the fan-fav KFC ‘Hot & Crispy Boneless’ chicken. Oh yeah!
The inventive team at Special PR partnered with renowned jewellery designer Nick Von K to release ‘The Boneless Collection’ to celebrate the re-entry of ‘Hot & Crispy’.
11 individual hand-crafted pieces, which have taken inspiration from the discarded chicken bones - all snapped up, with 100% of the proceeds going to KFC's charity Surf Living Saving.
A finger-lickin' good time, with no serviettes required!
Direction - Matt Hurley
Photographer - Matt Hurley
Outakes - Set Vibes
BTS - Jake Dennis
CREDITS
Special PR
Creative Lead: Kat Day
Account Manager: Sophie Harsent
Account Manager: Jessica Walker
PR Director: Natasha D'souza
Film Construction
Photographer: Matt Hurley
Stills Producer: Amie Gellert
EP: Belinda Bradley
Crew
Videographer: Jason Domancie
Photographer Assists: Swen Carlin & Straton Heron
Wardrobe & Styling: Richard Huang
Art Director: Leah Mizrahi
Food Stylist: Stacey Gorman
HMU: Katherine Gould
Runner: Mitchell Clothier